Airtel Mobile Commerce Uganda Limited (AMCUL) has finalized its three-month nationwide rewards campaign dubbed Vroomula Amajja, an initiative designed to reward Airtel Money customers and agents while promoting the shift towards a cashless economy and promote financial inclusion.
Throughout the campaign, customers were awarded prizes on a daily, weekly and monthly bases, including cash prizes, motorbikes and a grand prize of a brand new 2024 Toyota Rav4 Hybrid all aimed at encouraging digital financial engagement.
With over Shs 1.5 billion in rewards distributed, the campaign has impacted more than 6,000 participants over the past 3 months. A grand prize draw awarded a lucky winner with a brand-new 2024 Toyota Rav 4 hybrid. On a daily, weekly and monthly bases, the campaign has seen 4,050 customers win digital cash prizes, 117 customers win motorbikes, 585 agents recognized for growing their transaction volumes and 585 merchants celebrated for promoting digital payments across the country.
The winner of the Toyota Rav4 hybrid, Charles Muwonge, a car mechanic from Wakiso delightfully revealed how he had won the car of his dreams.
“I am so happy and delighted to win this vehicle. My heart skipped a beat when I heard my name and I am so grateful to Airtel Money for giving back to its customers. Japhet Aritho, Airtel Money managing director, said over the past 90 days, the campaign has not just changed lives but it has revolutionized how Ugandans think about digital transactions.
“When we launched this campaign in July, we had a clear vision; to reward our loyal customers while accelerating Uganda’s transition to a cashless economy and the results have exceeded our expectations. We have seen an unprecedented surge in digital transactions with more Ugandans than ever embracing mobile money for their daily needs from utility payments to merchant transactions,” Aritho noted.
The Uganda Communications Commission (UCC) Market Performance Report cites that the second quarter of 2024 (April to June, 2024) recorded 38.5 million active mobile subscriptions and 44.2 million mobile money registrations. The report also highlighted an increase in mobile money transactions of 1.84 billion compared to the previous quarter’s 1.72 billion, indicating an uptake in mobile money transactions across the country.
“With the continued uptake of mobile financial services highlighted by the UCC market report, I commend Bank of Uganda for providing an enabling operating environment as well as laying ground for the National Financial Inclusion. This has created enormous opportunities for financial service providers such as AMCUL to extend services even to the non-banked population through mobile financial services,” Aritho added.
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